Continuing The College Network Nursing blog's discussion about social media and professional online development for nurses, we now address the topic of LinkedIn. Many professionals tout the website as an indispensable self-marketing and networking tool for individuals, and equally useful for talent searching and candidate comparison for employers. How can nurses use LinkedIn to their advantage?
A few prominent individuals from the nursing community recently shared some tips on Nurse.com to help nurses best utilize LinkedIn.
Here are a few highlights from the article. You can read the article in its entirety here.
"Your photo on LinkedIn serves only to put a face with a person behind the resume. It only needs to be a head and shoulders photo, nothing more. A great guideline is the photo should look like the equivalent of our employment ID badge photo." -Veronica Lopez, senior nurse recruiter for Continuum Health Partners
"So many nursing positions that open up are now posted on LinkedIn. This is where nurse recruiters are going to find the matches they are seeking to fill vacancies because it’s so easy to do. Everything they are looking for [during] the first step of a hiring process is at their fingertips." -Patrick R. Coonan, RN, EdD, NEA-BC, FACHE, Dean of Adelphi University’s School of Nursing
"If nurses aren’t using the recommendations option for LinkedIn profiles, then they aren’t using the features of the website to its full potential. What makes LinkedIn so beneficial is it also places all of the control in the hands of the user. Any recommendation that has been completed about a person is first sent to that person to approve prior to being added to any profile." -Liza deGuzman-Galido, nurse recruiter, CenterLight Health System